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01 / HEAD TO HEAD

Moz Pro vs Semrush: Moz or Semrush for SEO, and what Moz vs Semrush really costs

We sell a much smaller tool than either of these and we are not neutral, so treat this as a comparison written by an interested party. Every price, plan limit and add-on fee below was read off moz.com and semrush.com on 9 August 2026, not copied from an affiliate roundup.

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02 / The short answer

Moz is cheaper at the headline. Semrush is cheaper per keyword at entry. At the mid tier Moz wins outright.

Buy Moz Pro if you want tracking and crawling at the lowest credible price: Standard is $99 a month against Semrush SEO at $139, and Moz Medium at $179 gives the same 1,500 tracked keywords that Semrush charges $299 for on Pro+. Buy Semrush if SEO sits beside paid search, social or PR, if you need keywords refreshed daily, or if client reporting is part of the job.

The mid tier line above is the finding most comparisons miss, because they stop at the entry price. Moz looks $40 cheaper and Semrush looks better resourced, and both of those impressions reverse once you divide price by tracked keywords. Section 04 does that arithmetic on every plan.

The other thing worth knowing before you commit: Moz meters almost every limit as a paid add-on, and four of the keyword add-ons cost more than simply moving up a tier. Section 05 lists the whole ladder, which neither vendor puts in a comparison table.

Last updated August 2026. Moz Pro and Semrush pricing, plan limits, seat costs and add-on fees verified against moz.com/products/pro/pricing and semrush.com/prices on 9 August 2026.

03 / What each one costs

Moz vs Semrush pricing in August 2026, plan by plan

Two ladders that do not line up. Moz counts tracked keywords per month and includes user seats on the higher tiers. Semrush counts keywords refreshed daily and charges for every seat beyond the first. Read the seat column carefully, because it moves the total more than the headline price does.

Moz Pro plan Monthly Billed yearly Seats included Sites, keywords, crawl Fits
Starter $49 Not published 1 1 site Entry plan for a single website
Standard $99 $79 1 3 sites, 300 keywords, 400K pages Solo SEO on a fixed budget
Medium $179 $143 2 10 sites, 1,500 keywords, 2M pages The value tier, and the one to compare
Large $299 $239 3 25 sites, 3,000 keywords, 5M pages Small agencies and multi brand teams

Moz bills the yearly rate as a single first year invoice: $950 on Standard, $1,719 on Medium and $2,868 on Large, which Moz describes as saving $238, $429 and $720 against paying monthly. Additional user seats are $49 a month on any plan level. Moz also sells Moz Local separately for businesses with physical locations, and MozBar, the browser extension that shows Domain Authority on the SERP, is free.

Semrush plan Monthly Billed yearly Sites Keywords daily AI prompts Fits
SEO $139 $117.33 5 sites 500 daily None SEO only, no prompt tracking
Starter $199 $165.17 5 sites 500 daily 50 per day The entry point if you want AI tracking
Pro+ $299 $248.17 15 sites 1,500 daily 100 per day Multi brand teams
Advanced $549 $455.67 40 sites 5,000 daily 200 per day Agencies with heavy reporting

Semrush charges from $45 a month for each additional user seat, so a three person team on the $139 SEO plan is really paying about $229. The same three people on Moz Medium pay $179 plus one extra seat at $49, so $228, and get 1,500 tracked keywords instead of 500. That is the clearest single argument for Moz on this page, and it only appears once you price the team rather than the plan.

If you want both of these set against Ahrefs, Surfer and Search Atlas on price alone, our SEO software pricing comparison lists every vendor's ladder with the per keyword and per prompt math worked out.

04 / Cost per tracked keyword

Divide price by keywords and the cheaper tool changes twice

Rank tracking is the one feature both tools sell in a comparable unit, so it is the only clean way to compare them on value. Monthly list price divided by tracked keywords, using each vendor's own published allowance.

Plan Monthly Tracked keywords Cost per keyword
Moz Standard $99 300 About $0.33
Semrush SEO $139 500 daily About $0.28
Semrush Starter $199 500 daily About $0.40
Moz Medium $179 1,500 About $0.12
Semrush Pro+ $299 1,500 daily About $0.20
Moz Large $299 3,000 About $0.10
Semrush Advanced $549 5,000 daily About $0.11

Read the middle two rows first. Moz Medium and Semrush Pro+ both track 1,500 keywords. One costs $179 and the other costs $299. Nothing else in this comparison is that lopsided, and it sits exactly where most buyers land after outgrowing an entry plan.

One honest caveat, because it cuts against the headline. Semrush publishes its allowance as keywords refreshed daily and Moz publishes tracked keywords per month, and Moz states weekly tracking for its AI prompts. If you need a position checked every morning rather than every week, the two numbers are not the same product and Semrush is doing more work for the money. Ask the vendor about ranking update frequency for your plan before you sign, because that single detail is what the price gap is buying.

Worth saying plainly, since we sell in this space: tracking tells you a position moved, not why, and not what to change. That second job is what our SEO audit tool does, and it is priced as a different kind of purchase.

05 / The metered extras

Moz meters nearly every limit, and the add-ons are a trap

The $99 entry price is real, and so is the ladder of paid increments sitting behind it. Moz publishes these in the pricing page FAQ rather than the comparison grid, so they rarely make it into a review. Every figure below is Moz's own, read on 9 August 2026.

Moz Pro add-on Price Note
Additional user seat $49 per seat, per month Any plan level
Additional 200 tracked keywords $20 per month Four of these cost more than upgrading a tier
Additional campaign $10 per month A campaign is one tracked site
Additional 50,000 pages crawled $15 per month Standard already includes 400,000
Additional 10,000 keyword queries $10 per month Research lookups, separate from tracking
Additional AI visibility dashboard $20 each, per month Standard includes one
Additional 100 tracked prompts $50 per month Standard includes 50
Additional 5 keyword lists $25 per month Organizational, not extra data
Additional 5 link tracking lists $25 per month Organizational, not extra data

The arithmetic that catches people

Moz Standard is $99 with 300 tracked keywords. Say you need 1,100. That is 800 more keywords, sold in blocks of 200 at $20, so four blocks and $80 on top. Your $99 plan is now $179 a month and tracks 1,100 keywords. Moz Medium is $179 a month and tracks 1,500, on 10 sites instead of 3, with a second seat included and five times the crawl budget.

The add-ons are worth buying to bridge a small gap for a month or two. Past roughly two increments of anything, upgrading the tier is cheaper and gives you more of everything else at the same time. Check the add-on math against the next tier before you click, every time.

Semrush is less granular and less flexible in the same breath. There is no per keyword top up, so outgrowing 500 tracked keywords on the $139 SEO plan means moving to the $299 Pro+ plan. Extra seats are the main metered item at $45 a month, and Semrush sells its API as a separate add-on. Neither approach is dishonest. Moz lets you creep upward in $20 steps and Semrush makes you jump, and which you prefer depends on how predictable your growth is.

06 / Domain Authority vs Authority Score

Domain Authority vs Authority Score: the argument is mostly settled

Every Moz and Semrush comparison spends a section on whose authority metric is more accurate. Moz has Domain Authority, built mainly on the link graph. Semrush has Authority Score, which folds in organic traffic and link quality signals. Both are third party inventions. Google uses neither.

There is actual research on this, which almost no comparison page cites. A 2023 study in Profesional de la informacion by Reyes-Lillo, Morales-Vargas and Rovira compared Moz Domain Authority, Semrush Authority Score and Ahrefs Domain Rating across 3,151 domains drawn from 61 neutral queries and 16,937 search results. Every pairwise Spearman correlation came back above 0.9, and the global coefficient was 0.9.

In plain terms: the three tools put domains in almost the same order. If Moz says site A is stronger than site B, Semrush and Ahrefs will usually agree. Choosing between Moz and Semrush on authority metric accuracy is choosing between three numbers that correlate above 0.9 with each other.

Two caveats keep that from being the whole story. The scores are not interchangeable in absolute terms, so a DA of 40 is not an Authority Score of 40, and you cannot mix them in one report. And correlation across a large neutral sample says nothing about a domain with a deliberately manipulated link profile, where the metrics diverge because they weight spam differently. For ordinary benchmarking, pick one, stay consistent, and spend the argument time elsewhere.

The practical difference that does survive: MozBar is free and puts Domain Authority on the search results page while you browse, which is why DA remains the number most people quote in outreach emails. Semrush has no equivalent free browser extension. If quick vetting while you browse is the habit you actually have, that is a real reason to keep a Moz login regardless of which suite you pay for.

07 / Feature by feature

Where Moz genuinely beats Semrush, and where it does not

Both companies publish comparison pages against each other and both are useless. Here is the same grid with the rows where each one loses left in.

  • Entry price

    Moz Pro

    $99/mo Standard, $79 yearly, plus a $49 Starter

    Semrush

    $139/mo SEO plan, $117.33 yearly

  • Tracked keywords at entry

    Moz Pro

    300 per month

    Semrush

    500 refreshed daily

  • Best value tier

    Moz Pro

    $179 Medium: 1,500 keywords, 10 sites, 2 seats

    Semrush

    $299 Pro+: 1,500 keywords, 15 sites

  • Seats included

    Moz Pro

    1, 2 and 3 by tier. Extra seats $49/mo

    Semrush

    Extra seats from $45/mo

  • Free browser extension

    Moz Pro

    MozBar, free, shows DA on the SERP

    Semrush

    None comparable

  • Authority metric

    Moz Pro

    Domain Authority, link graph led

    Semrush

    Authority Score, adds traffic signals

  • Keyword database

    Moz Pro

    Smaller, adequate for US head terms

    Semrush

    Larger, better intent and SERP feature data

  • Site crawl

    Moz Pro

    400K to 5M pages per month by tier

    Semrush

    Included, capped by pages crawled per plan

  • AI visibility tracking

    Moz Pro

    50 to 200 prompts, weekly, from $99

    Semrush

    50 to 200 prompts per day, from $199

  • AI models tracked

    Moz Pro

    GPT and Gemini, plus Google AI Mode from Medium

    Semrush

    Broader engine coverage

  • Beyond SEO

    Moz Pro

    Moz Local, sold separately. Nothing else

    Semrush

    Advertising, social, PR, local, content marketing

  • Client reporting

    Moz Pro

    Basic. Most agencies export and rebuild

    Semrush

    Mature scheduled white label reporting

  • Learning curve

    Moz Pro

    Gentle. Small surface, clean interface

    Semrush

    Steep. The suite is enormous

  • Metered add-ons

    Moz Pro

    Nine published increments, $10 to $50 each

    Semrush

    Seats and API only

The pattern: Moz is an SEO tool and Semrush is a marketing department's tool that leads with SEO. If the person paying also runs paid search and social, Semrush replaces several subscriptions and stops looking expensive. If the person paying does SEO only, most of Semrush is dead weight, and Moz Medium at $179 is the best keyword allowance per dollar on this page.

For a fuller breakdown of each one on its own, including the rows where they beat us, see our Moz alternative and Semrush alternative comparisons, or Semrush vs Ahrefs if Ahrefs is the third name on your list.

08 / Moz or Semrush

Moz or Semrush: pick by what your week actually looks like

Buy Moz Pro if

  • Rank tracking and site crawls are most of what you would open the tool for.
  • You need somewhere between 1,000 and 3,000 tracked keywords, where Moz is roughly 40% cheaper per keyword.
  • Your team is two or three people and included seats matter to the total.
  • You quote Domain Authority in outreach and want MozBar in the browser anyway.
  • You want AI prompt tracking bundled into a suite at the lowest price available.

Buy Semrush if

  • You are responsible for paid search, social or PR as well, and consolidating tools saves real money.
  • You need positions refreshed daily rather than on a slower cycle.
  • You report to clients or executives monthly and want reporting that already looks finished.
  • Keyword research depth matters more than keyword tracking volume.
  • You want a serious AI visibility program measured in prompts per day.

There is a third answer neither vendor will offer. Buy neither yet. If you run one site with fewer than fifty pages, no link building program and no client to report to, a $139 research suite is solving a problem you do not have. Search Console is free and tells you exactly what you already rank for, and it is measured rather than estimated. Spend the budget on fixing the pages sitting on page two instead, which is the job on-page SEO work covers and what we built our tool around.

Where we fit, stated plainly: Seomake is $49 a month, has no link index, no keyword database and no competitor research, and does not replace either tool on data. It reads a page you point it at, scores it against the query it should own, and writes the corrected title, meta, headings and copy. If you cancel Moz or Semrush you lose your history. If you cancel us you keep every change, because the change went into your source. See our pricing or the wider field in the best SEO tools roundup.

09 / Asked and answered

Moz vs Semrush, question by question

Moz vs Semrush: which is better?

Semrush is better if you need breadth, daily keyword refreshes or PPC and social data in the same subscription. Moz is better if rank tracking and crawling are the whole job and budget decides. At the mid tier Moz Medium gives the same 1,500 tracked keywords as Semrush Pro+ for $120 less.

Which is better, Moz or Semrush, for a small team?

Moz, on price. Moz Medium is $179 a month and includes two user seats and 10 tracked sites. Semrush charges from $45 a month for every additional user on top of its plan price, so a three person team pays noticeably more on Semrush for a comparable keyword allowance.

Moz Pro vs Semrush: what is the actual difference?

Moz Pro is a focused SEO tool: rank tracking, site crawls, link data and Domain Authority. Semrush is a marketing suite where SEO is one module beside advertising, social, PR and local. You pay Semrush for tools you may never open, and you pay Moz less for a smaller surface.

Is Moz cheaper than Semrush?

At the headline price yes. Moz Standard is $99 a month against Semrush SEO at $139, and Moz sells a $49 entry plan. Per tracked keyword it flips at the entry tier: Moz Standard works out at about $0.33 a keyword and Semrush SEO at about $0.28.

Moz vs Semrush vs Ahrefs: which should I pick?

Pick Moz if price is the constraint, Ahrefs if link and keyword research is the daily work, and Semrush if SEO sits beside paid search and social. Ahrefs Lite is $129 with 750 tracked keywords, which lands between the other two on both price and depth.

Is Domain Authority or Semrush Authority Score more accurate?

Neither, in any way that changes a decision. A 2023 peer reviewed study of 3,151 domains found Spearman correlations above 0.9 between Moz DA, Semrush Authority Score and Ahrefs DR. They rank domains in nearly the same order, so arguing about which is right is largely wasted effort.

Does Moz have AI visibility tracking like Semrush?

Yes, since 2026. Moz Standard includes one AI visibility dashboard and 50 tracked prompts across GPT and Gemini at $99. Semrush gates prompt tracking behind its $199 Starter plan. The units differ though: Moz refreshes prompts weekly, Semrush counts prompts per day.

Do I need both Moz and Semrush?

Almost nobody does. The overlap is rank tracking, site audits, keyword research and link data, which is most of what either is used for. Teams that pay for both usually keep Moz for Domain Authority benchmarking out of habit and do the real work in Semrush.

Is Moz Pro worth it in 2026?

It is worth it if you need tracking and crawling at the lowest credible price, and it is the cheapest way into AI prompt tracking bundled with a full suite. It is not worth it if you need daily rank updates, deep link prospecting or PPC data, which is where Semrush and Ahrefs are ahead.

Can I switch from Moz to Semrush without losing my data?

You keep nothing automatically. Rank history, keyword lists and crawl history stay inside whichever tool recorded them, and neither vendor imports the other. Export your keyword lists and ranking history to CSV before you cancel, because access ends when billing does.

Still deciding? Both vendors run free trials, so run each for a week on one real task rather than reading another roundup. If the thing making you hesitate is whether the underlying numbers can be trusted at all, how accurate Semrush actually is works through the traffic and volume estimates against measured Search Console data.

10 / Run it

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