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01 / THE STRAIGHT COMPARISON

Moz alternative and Moz competitors: the Moz Pro alternatives that write the fix, not just the score

We sell a competing tool, so read this with that in mind. Moz beats us on several things and the table says which. Every Moz price and feature here was read off moz.com on 26 July 2026, not copied from a listicle.

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02 / The short answer

Moz measures your SEO. The gap it leaves is the writing.

Moz Pro is a research and measurement suite: Domain Authority, a 40 trillion link index, rank tracking, site crawls and, since 2026, real AI visibility tracking. What it does not do is produce the corrected page. It tells you a title is weak and leaves you to rewrite it. Seomake is the opposite shape: no link index at all, but it audits a page against the keyword it should own and hands back the finished title, meta, headings and copy. Swap Moz for Seomake if your backlog is the bottleneck. Keep Moz if Domain Authority and link research are what you actually log in for.

A lot of the "Moz alternative" pages you will find still claim Moz has no AI features. That was true in 2025 and is not true now, which is worth knowing before you pay for a tool on the strength of a comparison nobody has updated.

One more piece of stale information doing the rounds: plenty of Moz-versus-Semrush comparisons were written before Adobe completed its purchase of Semrush on 28 April 2026. Moz remains the independent option of the two. Semrush prices have not moved since the deal closed, re-checked on 3 September 2026, and the detail sits on the Semrush Adobe acquisition page if that is part of your decision.

Moz pricing and feature limits re-verified against moz.com on 2 September 2026. Semrush re-read on 3 September 2026, Ahrefs on 2 September 2026, SEOptimer on 1 September 2026 and SE Ranking on 31 August 2026; the remaining competitor prices were read off each vendor's own page between 31 July and 14 August 2026.

03 / Moz Pro vs Seomake

Moz Pro against Seomake, line by line

Moz figures are from their public pricing page on 26 July 2026. Vendors move prices, so check before you buy.

  • Entry price

    Moz Pro

    $49/mo individual plan, $99/mo Standard

    Seomake

    $49/mo Starter

  • Mid tier

    Moz Pro

    $179/mo Medium ($143 paid yearly)

    Seomake

    $149/mo Growth ($74/mo paid yearly)

  • Backlink index

    Moz Pro

    40 trillion links, Link Explorer

    Seomake

    None. We do not do link research

  • Authority metric

    Moz Pro

    Domain Authority, Page Authority, Brand Authority

    Seomake

    None. We use your real Search Console data

  • Keyword data

    Moz Pro

    1.25 billion keyword index, Keyword Explorer

    Seomake

    No keyword index. Keyword clustering by intent instead

  • Site crawl

    Moz Pro

    400K to 5M pages per month by tier

    Seomake

    One page per audit, not a whole-site crawl

  • AI visibility

    Moz Pro

    AI Visibility Dashboards, AI Citations data, 50 to 200 tracked prompts

    Seomake

    GEO guidance built into the audit, no prompt tracking

  • Writes the fix

    Moz Pro

    AI Content Briefs (2 to 50/mo). Briefs, not finished copy

    Seomake

    Finished title, meta, headings and body copy

  • Metered extras

    Moz Pro

    $20 per extra dashboard, $50 per 100 extra prompts

    Seomake

    Flat price. Unlimited audits, no credits

  • Try before signup

    Moz Pro

    Free trial, account required

    Seomake

    Anonymous audit, no account, no card

  • Local SEO

    Moz Pro

    Moz Local, listings management

    Seomake

    Not offered

  • Training

    Moz Pro

    Moz Academy, Whiteboard Friday, Beginner's Guide

    Seomake

    Documentation only

Read the rows where we lose, because there are several. No backlink index, no authority score, no local listings, and nothing like Moz Academy. If link building is your growth lever, Moz or Ahrefs will serve you better than we will, and we would rather say so here than after you have paid.

04 / What Moz costs

Moz Pro pricing in August 2026, and what the AI extras add

The headline number is not the number you pay if you use the AI tooling, because that part is metered separately. Every figure below was re-read off moz.com on 23 August 2026 and is unchanged since July. Annual billing saves 20 percent and Moz bills it as a single first-year charge: $950 on Standard, $1,719 on Medium and $2,868 on Large.

Moz Pro plan Monthly Paid yearly Tracked prompts AI content briefs
Individual entry plan $49 Not published Not included Not included
Standard $99 $79/mo 50 2 per month
Medium $179 $143/mo 100 10 per month
Large $299 $239/mo 200 50 per month

Two details worth pricing in. Extra AI Visibility Dashboards are $20 each and extra prompts are $50 per 100, so a team tracking a decent prompt set on Standard can pass the Medium price without meaning to. And Moz counts users per tier: Standard is one seat, Medium two, Large three, with additional seats at $49 each.

Prompts and dashboards are only two of nine metered add-ons Moz publishes. Keywords are sold in blocks of 200 at $20, campaigns at $10 and crawl budget at $15 per 50,000 pages, which is how a $99 plan quietly becomes a $179 one. The full ladder, and the point where upgrading a tier beats topping up, is laid out on Moz Pro vs Semrush. Every tier of all three Moz products, including the $49 single-site plan Moz mentions in text but never puts on a card, is transcribed on our Moz pricing breakdown.

For reference, our own AI SEO software pricing is $49 Starter, $149 Growth and $499 Agency, flat, with unlimited audits and no metered add-ons. At the entry tier Moz and Seomake cost the same $49. At the mid tier Moz is genuinely cheaper than we are: $179 against our $149 monthly looks close, but Moz Standard at $99 undercuts us outright if a single seat is all you need.

05 / Moz vs Semrush vs Ahrefs

Moz vs Semrush vs Ahrefs: which of the three to buy

These three overlap more than their marketing suggests. All three do keywords, rank tracking, crawls and backlinks. The differences that survive contact with a real workflow are below.

Tool Entry price Best at Buy it if
Moz Pro $99/mo Standard Domain Authority, education, an approachable UI You want a shared authority benchmark and the best SEO training anywhere
Semrush $139/mo SEO plan Breadth: SEO, ads, PR and social in one place You run paid and organic together and want one bill
Ahrefs From $129/mo The deepest backlink index and competitor research Link building is the lever that moves your rankings
Seomake From $49/mo Turning an audit into the finished rewrite You already know what is broken and never get round to fixing it

Semrush and Ahrefs entry prices as published July 2026. The honest summary: if you are choosing between Moz, Semrush and Ahrefs, you are choosing a research tool, and any of the three will do that job. We are not in that contest. We are the thing you add when the research has already told you what to fix. The full breakdowns live on our Semrush alternative and Ahrefs alternative pages, and the wider field on best SEO tools. Every list price named here, plus the cost per tracked keyword and per tracked AI prompt, is laid out on our SEO software pricing comparison. Semrush retired its Pro, Guru and Business tiers in 2026, so if you are pricing that side of the shortlist, the current Semrush pricing ladder is the one to work from rather than the plan names most roundups still quote.

06 / Where Moz wins

Four things Moz does that we do not

Domain Authority as a shared language

DA is not a Google ranking factor and Moz has never claimed it is. It is still the number your client, your prospect and your link partner all understand without a preamble. That shared vocabulary has real value, and no amount of arguing about its accuracy replaces it. We do not have an equivalent and are not building one.

A 40 trillion link index

Link Explorer is a serious database with twenty years of history behind it. If you need to know who links to a competitor and what changed last quarter, that is a data problem, and data problems are solved by owning the index. We do not own one, so we do not pretend to answer those questions.

AI visibility tracking that actually measures

Moz tracks prompts across GPT, Gemini and Google AI Mode, reports AI Citations data and shows AI Overviews by keyword. That is genuine measurement of whether answer engines mention you. Our own generative engine optimization work shapes the page to earn the citation, but we do not track prompts.

Moz Academy and Whiteboard Friday

The Beginner's Guide to SEO has probably taught more people this discipline than any other single resource. If you are onboarding a junior or learning yourself, that library is worth money on its own. Our documentation is documentation. It is not a curriculum.

07 / Who should switch

Switch, stay, or run both

Three honest outcomes, and only one of them involves you cancelling anything.

Switch to Seomake

Your backlog is the problem

You have a list of weak titles and thin pages you have been meaning to fix for months. Another dashboard confirming it changes nothing. An audit that ends in written copy clears it. Start with the SEO audit tool.

Stay on Moz

Links and authority are your lever

You live in Link Explorer, you report DA to clients, or you run local listings through Moz Local. None of that has a Seomake equivalent. Staying is the right call and we have nothing to sell you.

Run both

You want research and execution

Moz finds it and tracks it, Seomake writes it. Most teams doing this keep Moz Standard at $99 rather than paying $179 for Medium, and spend the difference on the half that ships. Our SEO automation page shows the loop.

One thing worth being blunt about: if you are on Moz because of Domain Authority, and DA is the metric your reporting is built on, do not switch. You will spend the first month rebuilding reports and the second month explaining why the number went away. That is a bad trade for both of us.

08 / MozBar and the free tools

MozBar alternative, and what replaced Open Site Explorer

A lot of people looking for a Moz alternative are not shopping for a subscription at all. They want the free thing Moz is famous for: the toolbar that puts Domain Authority on the search results page, or the link checker they remember from years ago. Those are two different questions and they have two different answers.

MozBar is still alive, and still free

Worth clearing up first, because the search volume suggests people assume otherwise: MozBar has not been discontinued. The Chrome extension was last updated in June 2026 and the Firefox build in July 2026. It shows Domain Authority and Page Authority on the SERP as you browse, and a free Moz account is enough to use it.

So if you want a MozBar alternative because you thought it was gone, you do not need one. If you want one because you would rather not sign in, or because it slows the browser down, the honest options are the free extensions from Ahrefs and Detailed, or checking authority manually when it matters rather than on every page you open.

We do not ship a browser extension and have no plans to. Seomake is a page-level audit tool, so if a toolbar is what you are after, this is not the product. We did compare the seven that matter, on Chrome install counts, ratings and which metrics each one puts behind a paid plan: see the full MozBar alternative comparison.

Open Site Explorer has been gone since 2018

If you are searching for a Moz Open Site Explorer alternative, the tool you remember was retired in mid 2018 and replaced by Link Explorer. Moz's own reasoning was that the OSE index had fallen well behind competitors and refreshed too slowly. Link Explorer launched with a much larger index, far more frequent crawling, and Domain Authority recalculated daily rather than monthly.

Practically, Link Explorer is the replacement and it sits inside Moz Pro, with a limited number of free queries on a free account. If you want the same job done elsewhere, Ahrefs and Semrush both carry larger link indexes, and both cost more. There is no free equivalent of the old OSE, which is the actual answer people are looking for and rarely get.

We carry no link index at all, so we cannot replace this one either. Said plainly so nobody signs up expecting it.

On the wider question of companies like Moz, the direct competitors are Semrush, Ahrefs, Search Atlas and Surfer, all of which we compare individually. The closest head to head, and the one most people are really weighing, is Moz Pro vs Semrush, which works through both plan ladders on verified August 2026 pricing and finds that Moz Medium tracks the same 1,500 keywords Semrush charges $299 for, at $179.

09 / Moz competitors

Moz competitors, with prices we actually read off each vendor

Almost every "Moz competitors" roundup recycles prices that were true two years ago. Every figure in this table was read off the vendor's own pricing page between 31 July and 14 August 2026, and where a vendor geolocates and served us euros, it says euros rather than a dollar sign we cannot verify. That distinction matters more than it sounds: SE Ranking and Majestic both quote European prices to a European visitor and different ones to an American, so a converted number in a comparison table is a guess dressed as a fact.

Moz competitor Entry paid plan Read on Beats Moz at Loses to Moz at
Semrush $139/mo 9 Aug 2026 Breadth. Paid search, social and PR in one subscription, plus a 43 trillion link index Price, and a learning curve Moz does not have
Ahrefs $129/mo 31 Jul 2026 Link and keyword research depth. Lite covers 5 projects and 750 tracked keywords One seat, and no free tier at all
Search Atlas (OTTO) $99/mo 31 Jul 2026 Deploys the fix through a site pixel instead of handing you a to do list Data depth, and a metric nobody benchmarks against
Majestic EUR 46.99/mo 14 Aug 2026 Backlinks only, since 2006, with Trust Flow and Citation Flow No rank tracking, no keyword research, no site crawl
SE Ranking EUR 109/mo 12 Aug 2026 2,000 keywords refreshed daily at Core, plus API credits and an MCP server Ten projects on one seat, and no free plan
Seobility EUR 49.90/mo 12 Aug 2026 A free forever tier, and the cheapest paid crawl in the group 300 tracked keywords, and a German market focus
SEOptimer $29/mo 12 Aug 2026 A free instant audit with no signup, and white label reports one tier up at $39 Four crawls a month at entry, and no research database
SEO PowerSuite EUR 349/yr 21 Aug 2026 Unlimited keywords and projects for a yearly license, not a subscription Desktop software you run yourself, so nothing is shared
Seomake $49/mo Today Writes the corrected title, meta and headings instead of scoring them No link index, no keyword database, no browser extension

If you are replacing the link index

Ahrefs and Majestic are the two that beat Moz on links specifically, and they beat it differently. Ahrefs is the general research suite. Majestic does one thing, backlinks, and has done since 2006, with Trust Flow and Citation Flow instead of Domain Authority. Semrush is the volume play at 43 trillion backlinks by its own count.

If you are replacing the site audit

This is where the cheap end of the market lives. Seobility, SEOptimer and SE Ranking all crawl a site and hand back a prioritized issue list for a fraction of Moz Medium, and none of them carry Moz's research depth. We compare that whole group on the audit tool switcher page. SE Ranking is the one of those three that is a genuine platform rather than an audit tool, and if it is the plan you are weighing against Moz Pro, its current tiers and the add-ons that sit outside them are broken down on our SE Ranking alternative and pricing page.

If you are replacing the reporting

Client reporting is the cheapest thing to move. SEOptimer sells white label reports from $39 a month and SEO PowerSuite Enterprise bundles them into a EUR 599 yearly license, so an agency reporting on a handful of sites pays less per year than a mid tier Moz plan costs per quarter. We do not ship scheduled reports at all, and say so on the SEO automation tools page.

One name people expect on a Moz competitors list and will not find here is Searchmetrics. It was acquired by Conductor and searchmetrics.com now redirects there, so any roundup still quoting a Searchmetrics price is quoting a company that stopped selling. The Searchmetrics alternative page covers where its SEO Visibility metric went. SEOprofiler is in the same state and is covered on the SEOprofiler alternative page. A third name has joined that list this year without the company behind it going anywhere: Adobe removed the built-in SEO feature from Marketo Engage on 1 April 2026 and pointed those customers at Semrush, which is why Moz Pro Standard now turns up on a lot of B2B shortlists it never used to, and the seat arithmetic behind that decision is on our Marketo SEO tool alternative comparison.

10 / Asked and answered

The questions buyers actually ask about Moz

What is a good alternative to Moz?

It depends which half of Moz you actually use. If you use Link Explorer and Domain Authority, Ahrefs is the closest swap. If you use the whole marketing suite, Semrush. If what you really need is the audit turned into finished copy, that is what Seomake does. Most people replace one half, not both.

How much does Moz cost?

Moz Pro runs $99 a month for Standard, $179 for Medium and $299 for Large, billed monthly. Paid yearly those drop to $79, $143 and $239. There is also a $49 entry plan for individuals. AI extras are metered on top: $20 per extra visibility dashboard, $50 per 100 extra prompts.

Is Domain Authority a Google ranking factor?

No. Domain Authority is a Moz metric, not a Google one, and Google has never used it in its algorithm. DA correlates with rankings because both are built on backlinks, so it reports link strength rather than creating it. It is a useful shared benchmark, not a lever you can pull.

Does Moz have AI and GEO tools?

Yes, and any comparison telling you otherwise is out of date. Moz Pro ships AI Visibility Dashboards, AI Citations data, tracked prompts across GPT, Gemini and Google AI Mode, AI Overviews by keyword and AI Content Briefs. Moz measures your AI visibility properly. It stops short of writing the page.

Is Moz better than Semrush?

Moz is easier to learn and cheaper at the entry tier. Semrush is wider, covering paid search, PR and social alongside SEO. For pure link data both trail Ahrefs. Pick Moz if you want Domain Authority and the best SEO education in the industry, Semrush if you run paid and organic together.

Is Moz Pro worth it?

If you need a shared authority metric, a 40 trillion link index and genuinely good training material, yes. Moz has twenty years of data behind it. The honest caveat is the same one every research suite carries: it tells you what is wrong and hands the rewriting back to you.

Is there a free Moz alternative?

Partly. A free Moz Community account gives limited MozBar, Keyword Explorer and Link Explorer access, and Google Search Console is free and holds your real ranking data. Free tiers cap the crawl and the exports, so they work for a one-off check rather than a channel you depend on.

Can I use Moz and Seomake together?

That is the common setup. Moz finds the opportunity and tracks whether the ranking moved. Seomake writes the corrected title, meta, headings and the thin section underneath. They sit on opposite sides of the same workflow, so most teams running both keep Moz Standard rather than upgrading it.

Who are Moz competitors?

Semrush and Ahrefs are the two direct competitors on breadth and link data. Majestic competes on backlinks alone. Search Atlas, Seobility, SEOptimer and SE Ranking compete on audits at a lower price. SEO PowerSuite competes on licensing, selling desktop software yearly instead of a monthly subscription.

Which Moz competitor is cheapest?

Seobility, at 49.90 euros a month for Premium, with a free tier that never expires. SEOptimer is next at $29 a month. Both are audit tools rather than research suites, so the saving is real but you give up the keyword database and the link index that make Moz Pro worth $99.

Is there a Moz competitor with a bigger link index?

Yes. Semrush states 43 trillion backlinks across 808 million domain profiles, and Ahrefs and Majestic both run indexes larger than Moz Link Explorer. Majestic has crawled continuously since 2006. Index size is a weak buying signal though, because coverage of the sites you care about matters more than the total.

Is SEOmoz the same as Moz?

Yes. SEOmoz was the original name, and the company shortened it to Moz in 2013 when it moved beyond pure SEO tooling. Anything written about SEOmoz pricing, SEOmoz competitors or an SEOmoz alternative is talking about the same product sold today as Moz Pro. Old bookmarks to seomoz.org redirect to moz.com.

What websites are similar to Moz?

The closest sites like Moz are Semrush at $139 a month, Ahrefs at $129 and SE Ranking, all of which pair a backlink index with rank tracking and site audits. Companies like Moz in the cheaper tier, such as Seobility and SEOptimer, drop the link index and keep the audit. Which one fits depends on whether you need link data at all.

11 / Run it

Run the audit Moz hands back to you

Paste a URL and the keyword it should rank for. Seomake audits the live page and writes the corrected title, meta and headings. No account, no card, no credits.

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