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01 / THE PLAN EVERYONE SAYS IS GONE

Semrush Guru plan price in 2026 now that it sells as SEO Classic Guru, compared with Pro+

Guru was not discontinued. Semrush renamed the Pro, Guru and Business ladder to SEO Classic and put a second ladder in front of it, which is why so much of page one now tells you the plan is dead. Below: the price re-verified in Semrush's own knowledge base, the mapping to the new ladder, and the exact size of the step across. While you read, point the audit at a page you need ranking.

02 / The short answer

What the Semrush Guru plan costs now, in one paragraph

The Semrush Guru plan costs $249.95 a month and it still exists. Semrush renamed the Pro, Guru and Business ladder to SEO Classic and now features a second ladder above it, Semrush One, priced at SEO $139, Starter $199, Pro+ $299 and Advanced $549. Pro+ is the Semrush One tier that matches Guru's limits: 15 monitored sites and 1,500 tracked keywords, the same numbers Guru carries. So Guru is $249.95 if you stay put, and $299 if you move across, a difference of $49.05 a month.

Two things worth knowing before you commit. Extra seats are a separate line item starting at $45 a month each, and on the Semrush One ladder AI visibility seats are charged on top of that again. And the Starter plan at $199 carries exactly the same 5 sites and 500 keywords as the $139 SEO plan, so the $60 a month between them buys AI search features rather than capacity. If your team is on Guru mainly for the content toolkit, that is the part of the bill worth pricing separately.

03 / Checked at source

Why page one keeps telling you the Guru plan is dead

This is why the question is so hard to research, and we checked it directly rather than repeating a review site. Semrush's featured pricing page, semrush.com/pricing/seo-ai-search/, leads with a four tier ladder of SEO, Starter, Pro+ and Advanced. Guru is not one of the four, which is exactly why so many reviews concluded it had been discontinued. We drew that conclusion here too, on 9 September 2026, and it was wrong. Further down the same page is a second section, headed word for word SEO Classic Plans. That is where Pro, Guru and Business went.

The prices are still published too. Fetched on 16 September 2026, semrush.com/kb/1547-semrush-subscription-plans returns a 301 to semrush.com/kb/1547-seo-toolkit-pricing-and-plans, a live article titled "SEO Toolkit Pricing and Limits". It prices SEO Toolkit Pro at $139.95 a month, SEO Toolkit Guru at $249.95 a month and SEO Toolkit Business at $499.95, each with its full limits: 5, 15 and 40 monitored sites, and 500, 1,500 and 5,000 tracked keywords. That is a current vendor price list, not an archived one.

Here is the part that trips everyone up. Semrush uses two different names for this one ladder, on two of its own properties. The pricing page says SEO Classic, and ships a tooltip reading "Cost per extra team member for SEO Classic Toolkit access." Knowledge base article 1547 calls it the SEO Toolkit and does not contain the phrase "SEO Classic" a single time. The article that used to reconcile them, numbered 1624 and titled "Semrush One vs SEO Toolkit", now returns a 301 to the pricing page, where no side-by-side comparison exists. Google still lists the old title.

So the affiliate roundups quoting $249.95 are right about the number and wrong about the tense, and the posts announcing Guru's retirement are wrong outright. A rename reads like a disappearance from the outside, and the search results take months to catch up either way. The full comparison of the two ladders, matched tier by tier on capacity, is on our Semrush One vs SEO Classic page. We have watched the reverse pattern too, in what happened to Searchmetrics and when Adobe removed the Marketo Engage SEO tile, where the product really was withdrawn.

04 / Old name to new name

Semrush Guru, Pro and Business mapped to the Semrush One tier beside them

The SEO Classic prices in the second column were read from Semrush knowledge base article 1547 on 16 September 2026, where they are live published pricing. The Semrush One prices in the fifth column were read from the live pricing page on 9 September 2026. Rows are matched on capacity, which is the only thing that makes the comparison unambiguous.

Semrush SEO Classic plans mapped to the matching Semrush One plans with prices, limits and the price difference
SEO Classic plan	What it costs	Capacity	Semrush One tier	Its price	Difference
Pro	$139.95 a month, $117.33 billed annually	5 sites, 500 keywords	SEO	$139 a month, $117.33 billed annually	Effectively unchanged
Guru	$249.95 a month, $208.33 billed annually	15 sites, 1,500 keywords	Pro+	$299 a month, $248.17 billed annually	Up $49.05 a month, or $478.08 a year on annual billing
Business	$499.95 a month, $416.66 billed annually	40 sites, 5,000 keywords	Advanced	$549 a month, $455.67 billed annually	Up $49.05 a month, or $468.12 a year on annual billing
No equivalent	Did not exist	5 sites, 500 keywords	Starter	$199 a month, $165.17 billed annually	New tier, priced $60 above SEO for identical capacity

On sourcing, plainly. This table previously described the second column as retired prices that could not be re-verified, because we had not found where Semrush still published them. They are published, in knowledge base article 1547, and that is where the $139.95, $249.95 and $499.95 figures and their limits now come from, read 16 September 2026. The Semrush One column is our 9 September 2026 read of the live pricing page, which renders prices in the browser rather than in its source. The capacity ladder is identical across both, 5 and 500, then 15 and 1,500, then 40 and 5,000, which is what makes the mapping unambiguous. The full current ladder is on our Semrush pricing page.

05 / What the premium buys

The four things the Guru premium buys, and what each one costs now

Guru sits exactly $110 a month above SEO Classic Pro, and almost nobody upgrades for all four reasons at once. Working out which one applies to you is the difference between paying $249.95 a month and paying a fraction of it, so it is worth being specific rather than renewing on the nearest tier.

Triple the capacity

Guru moved you from 5 tracked sites and 500 keywords to 15 and 1,500. That capacity now sits on Pro+ at $299 a month. The numbers are identical, so if capacity was the reason you were on Guru, Pro+ is the plan and the only question is the extra $49.05 a month.

The Content Marketing Platform

Topic research, the content template, the SEO writing assistant and the on page checker. This was the single biggest reason SMBs paid the Guru premium rather than staying on Pro, and it is also the part with the most competition underneath it now.

Historical data

Guru unlocked historical keyword and domain data going back years, which Pro did not have. Nothing cheap replaces this. If you run competitive analysis on multi-year trends, you are buying Pro+ or Advanced and there is no way around it.

Looker Studio integration and multi-location tracking

Reporting plumbing and local rank tracking by location. Agencies used both. We ship neither, and neither does any tool at the bottom of this market, so price this into whatever you move to.

If two or more of those apply, Guru at $249.95 is a fair renewal, and Pro+ at $299 is a fair step across if AI visibility reporting matters too. If only the content toolkit applies, you are about to pay $2,999.40 a year for a research platform to get at a writing assistant, and that is the case worth reopening. Semrush now also sells its content tools separately, as the renamed ContentShake AI, and what that costs on its own is on our ContentShake AI pricing page. The cheaper end of the market is priced out on alternatives to Semrush, and the head-to-head most Guru subscribers weigh next is on Moz Pro against Semrush.

06 / The number to check

Starter costs $60 a month more than SEO and gives you no extra capacity

This is the one figure worth taking off the pricing page yourself, because it is easy to miss and it decides $720 a year. The comparison table on the Semrush One pricing page lists websites to monitor across the four tiers as 5, 5, 15 and 40, and keywords to track as 500, 500, 1,500 and 5,000. The first two columns are SEO and Starter. They are identical.

So the $60 a month between the $139 plan and the $199 plan is not headroom. It buys the AI search layer: brand visibility tracking across the assistants, AI visibility reports, and the newer content analysis built around them. That may well be worth $720 a year to you. It is worth knowing that is what you are buying, rather than assuming a higher tier means more sites and more keywords, which on this ladder it does not until Pro+.

The other line that catches people is seats. Additional users start at $45 a month each and sit outside the plan price on every tier, so a Guru subscriber with three people in the account is not paying $249.95, and a Pro+ renewal for the same three people is not $299 either. On the Semrush One ladder there is a second per-seat charge for AI visibility access on top of the user cost. Semrush publishes the add-on rate but not the number of seats each base plan includes, which makes a team quote impossible to build from the pricing page alone. The Lead Generation add-on is a separate $90 a month.

07 / Where we fit

What we replace out of that bill, and what we do not

Straight answer first, because this page is not a bait and switch. SEOMake tracks rankings only for the keywords you tie to a page, does not maintain a backlink index, and has no historical database. Most of the reasons anyone paid the Guru premium, we do not cover, and if you need them you should renew on Pro+ or buy from the comparison on the SEO tools ladder.

The fourth reason is the one we are built for. Guru's content toolkit existed so that somebody could take a page or a target keyword and find out what to change. SEOMake reads a live URL and the keyword it should rank for, scores the page, lists what is costing the ranking, and then writes the corrected version: a title under 60 characters with the term at the front, a meta description at the length Google actually renders, a heading outline covering the intent, an opening paragraph, and the terms the page is missing. It stops at the writing rather than stopping at the diagnosis, which is where most page checkers give up.

Our plans are $49 a month, $149, and $499 for agency volume. Against a $299 Pro+ renewal, the comparison only makes sense if the content work was the actual job. If it was, the audit at the top of this page runs without an account or a card, so you can settle it on one of your own URLs in about a minute. The mechanics are on how the audit and rewrite work, the same check across a set of URLs is on the on page SEO audit page, and the plans are on our pricing page.

08 / Asked and answered

The Semrush Guru plan, question by question

Can I still buy the Semrush Guru plan?

Yes. Guru was renamed, not withdrawn. It now sits inside the ladder Semrush calls SEO Classic, and its knowledge base article 1547, read on 16 September 2026, prices SEO Toolkit Guru at $249.95 a month with 15 monitored sites and 1,500 tracked keywords. What changed is prominence: Semrush now features its Semrush One ladder first, where the matching tier is Pro+ at $299.

How much is the Semrush Guru plan?

Guru is $249.95 a month, verified in Semrush knowledge base article 1547 on 16 September 2026, or $208.33 a month billed annually, which works out to $2,499.96 a year. The Semrush One tier holding the same limits is Pro+ at $299 a month, or $248.17 billed annually. That is $49.05 more each month, and $478.08 more across a year on annual billing.

Which would be better for me, Guru or Pro?

It still has a buyable answer, and it turns entirely on capacity. SEO Classic Pro is $139.95 for 5 sites and 500 keywords, Guru is $249.95 for 15 and 1,500. If you track fewer than 500 keywords across fewer than 5 sites, Pro covers you and Guru is $1,320 a year of headroom you will not use. On the Semrush One ladder the same decision reads SEO at $139 against Pro+ at $299.

What replaced the Semrush Guru plan?

Nothing replaced it, because it is still sold. What happened is that Semrush put a second ladder in front of it. Pro+ is the Semrush One tier that matches Guru on capacity, 15 monitored sites and 1,500 tracked keywords, at $299 a month against Guru's $249.95. The $49.05 difference buys AI visibility tracking, not extra SEO capacity.

How much is the Semrush Business plan?

Business is also still sold, at $499.95 a month, or $416.66 billed annually, with 40 sites and 5,000 keywords. The matching Semrush One tier is Advanced at $549 a month, or $455.67 billed annually. The step across is $49.05 a month, exactly the same absolute gap Guru subscribers see at their tier, which works out to $468.12 more a year on annual billing.

Is the Semrush Guru free trial still available?

Semrush has historically offered a seven day trial on paid tiers, and Guru is still a tier you can subscribe to, so a trial on it is a reasonable thing to ask for. What you should expect is to be routed toward the Semrush One ladder first, since that is what the pricing page features. Check the terms at checkout, because trial length and the tiers it covers have changed more than once.

What did the Semrush Guru plan include that Pro did not?

Four things: triple the capacity at 15 sites and 1,500 keywords, the Content Marketing Platform with its topic research and writing assistant, historical keyword and domain data, and Looker Studio integration with multi-location rank tracking. For most SMBs the content toolkit was the actual reason to upgrade, not the capacity.

Why is Semrush Guru so hard to find on the pricing page?

Because Semrush features its Semrush One ladder first and files Guru underneath, in a section headed SEO Classic Plans. Its own naming has not settled either: the pricing page says SEO Classic, while knowledge base article 1547 calls the same ladder the SEO Toolkit and never uses the words SEO Classic. The article that compared the two ladders now redirects to the pricing page.

SEO Classic prices and limits were read from semrush.com/kb/1547-seo-toolkit-pricing-and-plans on 16 September 2026, and the SEO Classic Plans heading and per-seat tooltips from the markup semrush.com/pricing/seo-ai-search/ shipped the same day. Semrush One prices, capacity limits and add-on rates were read from the live pricing page on 9 September 2026. Semrush plan prices change. If yours differs, trust your invoice.

09 / Run it

The plan changed. The pages you were optimizing did not.

Paste a URL and the keyword it should rank for. SEOMake scores the page, lists what is costing you the ranking, and writes the corrected title, meta and headings. No account, no card, no credits.

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